Win big with The Mushroom Council and Veal Made Easy

Who wants to win big? Enter to win $500 in free groceries with Veal Made Easy‘s summer grilling sweepstakes!

A Muenster Stuffed Veal Mushroom Burger is the star of a new summer grilling retail partnership, sponsored by the Beef Checkoff and the Mushroom Council. During the promotion, consumers will find the new burger recipe and details about a supporting $500 grocery sweepstakes, on specially marked veal package labels. A digital and social media advertising campaign also will drive promotion awareness and contest entry at VealMadeEasy.com.

Developed by the Culinary Institute of America (CIA), the Muenster Stuffed Veal Mushroom Burger incorporates the Mushroom Council’s Blend model by mixing finely diced mushrooms into the ground veal patties. After grilling the veal patties to perfection, they’re topped with sautéed mushrooms, adding an extra serving of vegetables, vitamins and nutrients.

To date, 19 national retail chains, representing more than 2,000 stores, are participating in the promotion that will run June 19 through September 6, 2015.

“We are excited to be working with the Beef Checkoff on the veal summer grilling promotion,” says Bart Minor, president of the Mushroom Council. “By working together, we can help consumers understand the appeal and nutrition offered by The Blend and veal. It is a unique opportunity to promote two perimeter departments—meat and produce— with one promotion.”

To enter the contest and get grilling a veal mushroom burger visit the sweepstakes site here!





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