October means it’s time to go Pink for National Breast Cancer Awareness Month, and mushrooms have a brand new outfit for just such an occasion.
Breast cancer research is a cause near and dear to the Mushroom Council. Since 2002, we’ve invested more than $750,000 in grants to City of Hope for research on mushrooms and cancer. This fall, the Council will provide an additional $50,000 to continue funding these important studies. To help raise knowledge of National Breast Cancer Awareness Month and recognition of breast cancer research, mushrooms will be sold in pink containers September 15th – November 15th. Check your local grocery store to find them in the produce aisles.
In addition, we’re thrilled to be featured in City of Hope’s Super Foods for Super Health recipe program. This program uncovers how “natural substances in super foods may help prevent cancer.” Click here to see Super Foods for Super Health recipes that include mushrooms.