Posts Tagged ‘Contest’

#GameDayBlend: Tailgate, Blend, Win


Score major points with your crowd by inviting mushrooms to your next tailgate (or homegate) party! Throw blended burgers on the grill at your parties this October for a chance to win the ultimate tailgate prize pack: A Coleman cooler, Bluetooth speakers, tailgate serving supplies, your favorite football team jersey, a grocery store gift card and other awesome mushroom swag.

How To Play:
1. Serve blended burgers (get recipes here!) at all of your tailgate parties in October.
2. Post your party pics to Instagram with the hashtag #GameDayBlend (no limit on # of entries).
3. At the end of the month, we’ll choose one lucky tailgater to win the Ultimate Tailgate Prize Pack!

Official #GameDayBlend Rules

Win big with The Mushroom Council and Veal Made Easy

Who wants to win big? Enter to win $500 in free groceries with Veal Made Easy‘s summer grilling sweepstakes!

A Muenster Stuffed Veal Mushroom Burger is the star of a new summer grilling retail partnership, sponsored by the Beef Checkoff and the Mushroom Council. During the promotion, consumers will find the new burger recipe and details about a supporting $500 grocery sweepstakes, on specially marked veal package labels. A digital and social media advertising campaign also will drive promotion awareness and contest entry at

Developed by the Culinary Institute of America (CIA), the Muenster Stuffed Veal Mushroom Burger incorporates the Mushroom Council’s Blend model by mixing finely diced mushrooms into the ground veal patties. After grilling the veal patties to perfection, they’re topped with sautéed mushrooms, adding an extra serving of vegetables, vitamins and nutrients.

To date, 19 national retail chains, representing more than 2,000 stores, are participating in the promotion that will run June 19 through September 6, 2015.

“We are excited to be working with the Beef Checkoff on the veal summer grilling promotion,” says Bart Minor, president of the Mushroom Council. “By working together, we can help consumers understand the appeal and nutrition offered by The Blend and veal. It is a unique opportunity to promote two perimeter departments—meat and produce— with one promotion.”

To enter the contest and get grilling a veal mushroom burger visit the sweepstakes site here!

The Ultimate Summer with Mushrooms

Stuffed, Blended and Topped Mushrooms

Every season we strive to inspire our devoted mushroom lovers with recipes that fit the bill for any occasion. With the grills firing up and the patios opening, we’re turning the table and looking to get inspired by YOU this summer.  We want to discover how you fit mushrooms into your favorite summer meals in our featured “Swap It or Top It” recipe contest.  From now until July 31, enter your best mushroom recipe based on the categories of Swapability, Best Topped Burger or a featured MyPlate burger.  The grand prize winner will win $5,000 and two runners up will win a $500 and $1,000 gift card to Williams-Sonoma.

In honor of the summer festivities, we created two Pinterest boards to capture mushroom inspired dishes that use mushrooms in two different ways. Within our “Trend to Blend Board” you’ll find our favorite burgers, tacos and pizzas that blend finely chopped mushrooms with meat to make a meal packed with flavor and nutrition.  You’ll also find the “Mushrooms Top it Off Board,” which highlights everything from hot dogs to tostadas topped off with hearty mushrooms.  Every week new recipes will get added, but don’t miss checking out a few of these highlighted recipes below.

Be sure to stock up on plenty of mushrooms, and come back every week for new featured recipes that’ll have you hoping summer never ends.


The Second Annual Healthy Lunchtime Challenge Brings Kids (and mushrooms) to the Kitchen


Part of the beauty of childhood is the joy that comes from experiencing news flavors, textures and ingredient combinations for the very first time. The memories surrounding these ingredients and dishes are never forgotten, but carried along as we grow into adults. However, parents across the country face the obstacle of getting their kids to take that first bite. The solution is as simple as getting your kids in the kitchen before the meal even begins. In coordination with the First Lady of the United States Michelle Obama, the USDA, MyPlate, Epicurious and the US Department of Education, the second annual Healthy Lunchtime Challenge is taking kids beyond the lunch table and placing them in the kitchen.

The contest runs between April 3 – May 12 and is open to children between the ages of 8-12. Contestants are invited to enter their best original lunch recipe inspired by MyPlate. One winner from every state will be invited to a special “Kids’ State Dinner” in Washington D.C. this summer. As an added bonus, a few kids might actually get to see their dishes served during the dinner. Following the MyPlate guidelines, the recipe should feature the five food groups. In addition, fruits and veggies should fill half the plate, along with whole grains, lean protein and low-fat dairy.

Mushrooms’ versatile nature makes them the perfect ingredient to fuel your inspiration for a variety of meals.Their natural texture makes diced mushrooms a perfect ingredient to blend with meat in kids’ favorite dishes, such as Sloppy Joes. More nutrition and delicious flavor is a win with parents and kids alike. The MyPlate Pinterest account is filled with mushroom recipes from Mushroom Stroganoff to Veggie Burritos. Of course, what better guidance could you find than other kids? An entire digital cookbook of last year’s winners can be found here, with winning recipes for a heavenly lunch wrap filled with quinoa, veggie pizza topped with mushrooms and a macaroni casserole.

What are you waiting for? Turn tonight’s dinner into a winning dish!

Winners: A Closer Look at Some Marvelous Mushrooms

We wanted to take a minute to draw a little extra attention not only to the winners who submitted photos to last week’s contest, but to the diverse group of retailers those photos represented.

First Place: Nicole‘s submission from The Fresh Market, a national grocery chain focused on fine foods and fresh produce. While readers are the ones who chose this entry as the winner, we can certainly see why.  A diverse selection of mushrooms and the ability to select just the right amount from free-standing baskets make quick work for busy home cooks.

Photo G First Place

Second Place: Adam‘s submission from Chicago’s French Market. The French Market, new to the city of Chicago, aims to be exactly what the name implies: a French-style market made up of many different vendors providing seasonal, local fare.  While the booths are smaller than what a traditional grocery store provides, we’re impressed that there’s no shortage of mushrooms with five varieties represented.  Julia would be proud.

Photo A Second Place

Third Place: Rachel‘s submission from HEB.  Again, a store that offers consumers the attractive choice between hand-selecting their own mushrooms and convenient, still-fresh packaged selections. As an occasional Mushroom Channel contributor,  we trust that Rachel knows her mushroom shopping!

Photo H Third Place